Showing posts with label Self Publishing. Show all posts
Showing posts with label Self Publishing. Show all posts

Tuesday 28 March 2017

The Passing of Paper

Smash logo and brand identity
(Photo credit: Wikipedia)
I follow quite a few legacy publishers on Twitter and suffer from the not infrequent urge to block them as I stare, open-jawed, at their attempts at what they clearly think is 'marketing'. Where most self-published authors have worked out, often by trial and error, that 'buy my book' doesn't work, publishers are frequently to be found out there using Twitter as a broadcast medium.

My least favourite of an ugly bunch are the guys who have clearly logged into Twitter for their daily session ("Dave does Twitter from 4-5pm, then goes through the slush pile") who then retweet anything nice said about them or one of their authors. To the luckless recipient of this gold, a timeline suddenly packed with retweets of breathless praise for Dave's publishing house, event or client's book until Dave runs out of RT cruft. At this point, if you're really unlucky, you'll get Dave asking you what's your favourite colour or what book changed your life as he practices his 'engagement' skills.

The example that flashed across my disbelieving eyes last night, however, took the proverbial biscuit:


It ticks every 'shit use of Twitter by a publisher' box I can think of. What, you mean if I pre-order this book and send you proof that I have, indeed, placed a pre-order, you'll actually send ME a real whole honest-to-goodness PDF file containing chapter one of the book I can't read yet? I am SO grateful! I can't begin to thank you! Really! A whole chapter one of a book I just paid for but can't read as a crappy, bitty PDF (like the ones torrent sites serve) just for little me? Squee!

These are just a few examples of how legacy publishers are struggling to get their heads around marketing, promotion and distribution in a post-paper world. We're not quite there yet, of course - there's still a lot of papery stuff around. But anyone not habitually wedded to a paper-based business model can see that the consumption of ideas, information and narrative on mushed-up dead trees and bleached old knickers (paper) is moving to a diverse and often inter-connected ecosystem of devices with blinding speed. 

When we are using those devices, we are not pleased to be 'disrupted' and, in a device-centric world, the publishers' ability to use their market power - sales teams stocking retailers - is minimal. They're no better off than the rest of us. The Internet, as we have been seeing since 1995, is a great leveller.

The idea that there is value in selling information encoded in a 'book' or indeed any other conventionally printed product now belongs in a Cadbury's Smash advert. When was the last time you looked at a paper map? 

I fondly recall driving across Scotland in 1988, following a printout from Autoroute 1.0 and picking up some hitch hikers who, when they found out I was following a computer programme around Scotland, became very nervous indeed and wanted let out early. They clearly thought I was a madman. It's taken a while, sure enough, but the paper map today is (along with the dedicated GPS device, incidentally) a thing of the past. 

The ability to contextualise information based on a layer over the 'real' world is incredibly powerful. It's why Google has invested so much in building that layer with Earth, Streetview and the like. Apple is rumoured to be making a huge play in 'Augmented Reality'. 

Not only are we consuming information about where we're going totally differently, we can clearly see around the corner a world where we won't care where we're going. We'll just tell the car to go there and it'll tell us how long it intends to take and then provide us some entertainment of our choice as we travel. It'll probably be plotting to kill us, but that's another kettle of fish.

Newspapers are clearly in the throes of another aspect of the movement of information online. In their case they're having to struggle with the reduction of value in two ways - the loss of revenue from people buying papers and that of advertisers willing to pay to reach those readers. The problem becomes one of scale - the news gathering resource and reach of a quality newspaper is expensive - and when you devalue the good through information ubiquity, you lose the ability to pay for large teams of journalists. 

Who will custodiet custodes, then? Smaller teams working more efficiently - but also a slew of copycats, content farms and repurposers. Quality content has to fight harder to cut through the rubbish. It's messy out there, but there's one thing that's certain - nobody's interested in print anymore - and the revenue models for print don't translate online, the scale doesn't work at cents per click. Not only do you not have the resources for big newsrooms, presses and distribution networks, you arguably don't need them.

Print books are a good whose price is set entirely on its own inefficiency. The cover price of a book consists entirely of percentages based on the cost of print - including the author's royalty and distribution. A tiny proportion goes to editorial costs. Oh, and profit. Let's not forget profit. An author is remunerated on a percentage of the revenue generated by the book as, indeed, is a distributor - the latter gets a whopping 50% of cover price. 

You could perhaps see how publishers would be wedded to this model - it has been thus for the past century or so. That's the way we do it around here, see?

When you go online, you not only rip out the costs of print and distribution and sales returns/stock loss but you also tear down the sales network publishers have depended on for so long. Bookshops are dead, sales are taking place on platforms the publishers don't own, control or influence. And so that most passive of sales environments (the long shelves packed with attentive soldiers of stiff-spined papery joy, the tick of the clock, Mildred sitting behind the till, reading and leaving you to have a nice, long browse) has been transformed into an online nightmare of conflicting shrill demands for people's time and attention.

In this brave new world, publishers no longer offer the significant scale they used to. Even the media they retain privileged access to are less powerful. Physical book retail is on a massive decline, despite constant announcements by 'the industry' that ebook sales are under pressure. These are mendacious and statistically skewed to an amazing degree - and they're quite poignant, in their way. 'It's going to be okay, chaps, you'll see' - that brave last sentence nobody quite believes, but they're all grateful for as they all walk into the hail of enemy gunfire.

The one thing publishers had to offer authors was scale. Scale of marketing, distribution, recognition. That's a product of marketing. Rip out the sales channel and go online and you've got some serious problems on your hands unless you can get your head around building serious online scale. Legacy big-hitters like JK Rowling or Neil Gaiman have made the leap and brought their audiences online with them and have massive reach on platforms like Twitter.

Publishers haven't. And they really don't know how to do it. They can't believe they need to do it. And they won't resource to do it properly because they're still clinging on to that last log in the sea.

Or, as an old pal once said to me (of literary agents, but never mind, it fits today's legacy publishers too), "They're like eunuchs in the Ottoman court. They see it happening all around them; they know what it is that's happening. But they're totally incapable of doing it for themselves!"

Friday 3 March 2017

How To Self Publish Your Book In Dubai. Or Anywhere Else, For That Matter...

I just thought this was more fun than the EAFOL logo, to be honest...

The Emirates Airline Festival of Literature is once again upon us. Yup, that was a year right there.

I'm doing  workshop on how to self publish in the UAE, although you'd be able to use the info to self publish in Copenhagen, Watford or even, to remain topical to our peregrinations last weekend, Kathmandu.

I'm also doing a Q&A panel session on publishing, apparently which seems to have become an annual event confirming me as the UAE's poster child for self publishing. Which is all very nice, but I'd honestly rather be talking about censorship, selling books, telling stories, spies in the Middle East or the region's troubled relationship with narrative fiction, building a sense of place in novels, terrorism in fiction or a number of other aspects of my booky life. Hey ho.



What do you get for your Dhs 250? Well, you get to be shouted at by me for two hours. You'll also learn about editing, cover design, page layout, formatting your core manuscript, file management, rights, ISBNs and copyright, dealing with the National Media Council and booksellers in the UAE, printing books and mounting to sites like Amazon - as well as ebooks and Kindle, Apple, B&N and other online outlets. Then we'll also explore book marketing and promotion, online marketing, using dashboards and other booky sales stuff.

In short, a grounding of all you need to know to publish your own book effectively, to the highest possible quality and directed at the widest possible audience. Not bad, eh?

Saturday 12 November 2016

The ExpatWoman Festive Family Fair And Selling Books. Live As It Happens.


It's become sort of traditional to live blog the ExpatWoman Festive Family Fair, which I usually share with madcap children's author Rachel 'Poo Pants' Hamilton and winsome author of 'domestic noir', Annabel Kantaria. Annabel can't make it this year so it's just me and the lunatic. And I'm ill. This could get twisted.


08.30
This is not starting well. I've been sick as a dog for the last two weeks and its showing no signs of abating. Up all night in a terrible state, shivers, sweats, yarking up boluses of phlegm and generally gibbering. My stomach's not good, I've got a head like Oliver Plunkett. Thank God I loaded the car yesterday. Coffee is making things better but I guess I don't really need a day standing in the sun right now. I hope to God Hamilton hasn't remembered the bloody gold dinosaur.

10.30
I have set up next to Hamilton's mad empire of tottering popups and branding, a huge display of THIS IS RACHEL HAMILTON GIVE HER YOUR CHILDREN'S MONEY. I'm not well. There's a lady shouting at us over the tannoy which makes talking to people quite difficult. Hamilton is running around banking money and screaming CHING CHING.

11.30
It's warm enough but we're nicely shaded. Books have been moving which is nice and there's been a lively run on Birdkill. Chatting to Hamilton about Jamalon's POD operations, she suddenly breaks off and dances around the table. There's a small child looking at her books, face illuminated in awe. Two seconds later, small child has been relieved of money. It's terrible...

12.30
People are funny, they really are. I just sold a copy of Beirut to a Lebanese lady who doesn't read in English. She's off to try the experience and has promised to let me know how it goes for her. It's hot. I'm still alive, the waves of nausea and misery have receded, probably burned off by the sun like morning mist. Hamilton is on a massive run of book sales. Depressing, really...

1.00pm
Rachel's daughter Jodie has been sent on a leafleting mission with 100 flyers promoting Poo Pants and me. This is a cunning scheme indeed!

Five minutes later she's back, all dispirited. They're all really rude,' she complains. She's been given 50 shades of 'No, thank you, we don't want your leaflet little girl now go away' from the general public. Cunning plan thwarted, then. That's a new one for the marketing things wot I learn at ExpatWoman Festive Fairs list. I'm melting. Someone's cooking sharwamas and I hate them. The person, not the shawarmas. The shawarmas, I want.

There's something of a lull on. Hamilton goes for a wander around, but a small child approaches her table. Quick as a flash she does a double take from way over on the other side of the courtyard and there's a Matrix-like blur and stop-motion emergence from hyperspace aaaand she's back. One small child relieved of funds later, she takes off for her wander. Honestly, it's beyond belief.

2.00pm
I've just put something strange and wrong in my mouth. It's supposed to be a hot dog, but it reminds me of something out of Terry Pratchett. I remember Elton John once describing a gustatory experience with, 'I've had stranger things in my mouth.' Well, while Elton (or Reg, as he should really be known) and I have different tastes, I can honestly say I can't recall anything quite so odd passing my lips. It was very kind of Hamilton to take a few seconds out of vacuuming money from small children to get them, but they are very, very strange.

A lady has just told me she loved Olives so much she lent it to all her friends. I managed to keep smiling, I'm not sure how, with my heart so black and murderous. Oh, I loved your book so much I photocopied it and put it up on a torrent site. Yvette and Flora from the LitFest have swung by to laugh at Hamilton and I being slowly reduced to sweaty, crumpled heaps. It's just struck me how much I've earned today compared to my hourly fee in my day job. I am now in a deep depression. But it's all about the readers, honestly. Truly, really, honestly. I mean it. Most sincerely. My lovely, lovely readers. I burp an aftershock of turgid pink proto-meat sausage, HFCS laden tomato gloop and scabby mustard and think of all those super, wonderful readers.

2.30
I'm on the downward spiral here, I'm running out of energy and things have slowed up a bit. Reckon I'll hightail it in a while. Even the madcap Hamilton has become less assiduous in her thieving of innocents. The Christmas music in the heat and hacienda style architecture of the Ranches Polo Club is endearingly odd, perhaps even slightly surreal. This is starting to trigger visions and this is probably not a good thing.

3.30
That's it. I'm out. Totally done. Sold some books, met some people, chatted with some nice strangers, watched Hamilton's mad pop-up empire come tottering down around her ears like a great metaphorical thing, caught in the breeze and dominoing disastrously. I manage to laugh long and loud enough so she notices.

It's funny how people are with books: how much convincing they take to pick up something new, how people will come back for more if they like what you've done before. As usual, the seminal importance of covers and blurbs reinforced but, oddly enough, how many people will just walk past books with absolutely no curiosity at all - anecdotally from today, at least, I'd say the majority of people don't actually, you know, care about books. And that's hard for me to say.

Sick, exhausted, sweaty and shivering, I retire with a few thousand Dirhams in my pocket and only one box of books left to carry to the car. Which is just as well, because I don't have the energy for anything else.

Until next year, then... Yay.

Friday 14 October 2016

Olives - A Violent Romance And The New Book Cover


Look, first things first. I've always loved the original cover of my first serious novel, Olives - A Violent Romance, which published back in the mists of time (well, 2011). I asked Lebanese artist and designer Naeema Zarif to create it for me and her artwork was very dear to my heart. She brought together the soil and the sky, the sea and the sandy Citadel in Amman, a layer of peace treaty adding the final texture to her multi-faceted visual.

It's a lovely piece of work. But it's not a commercial book cover. Let's not forget, at the time I hardly expected to be publishing another four books and more. Beirut - An Explosive Thriller's sexy lipstick bullet (by Jessie Shoucair) set a new look for my front covers, cemented with Shemlan - A Deadly Tragedy's pill skull (by Gerrard King). I've been lucky to find wonderful collaborators for my covers.


The new cover of Olives - A Violent Romance: bang on brand!

By the way, can we just remember that Olives was always a rubbish idea for the book's title? I even knew it at the time, but try as I might I couldn't break the result of the book having carried that title for years as a WIP. I added the 'A Violent Romance' line just to ameliorate some of the worst impact of setting my book up against the might of Crespo and other olive packers, let alone Mediterranean recipes and eateries of all sorts. It's as a result of this I can (and do!) with great authority tell people at talks I give about self publishing that self indulgence is a terrible, terrible thing.

With the new style covers, the world moved on. I had to bring Olives into line and so I set about trying to find cover images that would work. Having failed on all fronts, I cludged together some blood and an olives graphic. The resulting cover was certainly striking but it was, to be honest, awful. Try as I might, I couldn't get anything better together and I was really focusing more on publishing A Decent Bomber (by which time I had learned to be more careful both about my book titles and cover images) and Birdkill. It was this last work introduced me, via a serendipitous little bit of searchery, to Mary Jo Hoffman and her gorgeous daily study of still life, the ethereal little slice of nature and tranquillity that is the Still Blog. A spit in the palm and handshake later, I had her little dead fox sparrow and Birdkill had its rather lovely cover.

As I readied for the series of writing, editing and publishing workshops I gave at the Emirates Literature Foundation last month, I started to find Olives' awful cover nagging at me once again. Swinging by Mary Jo's blog, an occasional treat I still enjoy, what did I spot but images of olives? And a rather wonderful idea dawned. Hoping against hope, I got in touch and asked her if she'd be up for looking at a cover image for my (newly revised) first book? Sure, she said, why the devil not?

And so we have a new cover. Mary Jo's still threatening to work on more treatments, so it may yet change a tad but in the meantime Olives has had a good hard edit in time for the workshop (rather more painful than I had first thought it would be, I unearthed a lot more sloppy writing habits than I'd thought I'd find) a new cover and the fruits of my laziness and self indulgence have instead been replaced by those of Mary Jo's cleverness and art.

What's the impact, you may ask, of a bad book cover design and title? Well, it's measurable - both Olives - A Violent Romance and Beirut - An Explosive Thriller are available on Amazon as free downloads. And they have run at a pretty consistent rate of about 20 to 1 in favour of Beirut over the past three months Will that change now we have a new cover in place? I'll let you know when things have bedded down enough for a pattern to emerge.

In the meantime, Olives has a lovely new cover and copies are not only available online as ebooks and paperbacks, but will also be on sale in the UAE soon, too. More on that piece of news soon!

Saturday 8 October 2016

Those Were The Workshops Those Were


Well, our series of four weekly Emirates Literature Foundation workshops on how to write, edit, find a publisher for or self publish your novel finished today and it was all a bit of a panic to get ready for the whole thing as far as I was concerned.

I started a light brush-up of Olives - A Violent Romance, preparatory to using it as the 'example book' in today's self publishing session. The idea was to upload it to KDP (Kindle Direct Publishing), Smashwords and Createspace and show how you format files, covers and the like. Except a) I timed out majorly with the edit and b) this morning my beloved ebook generating software, Calibre, decided to download an update (effectively uploading a downdate) which wiped all my libraries. Oh, joy.

Chaos.

Leading up to this, my light edit of Olives turned into a two-week marathon of editing, re-written passages, a lot of 'Oh my God, you actually DID that?' and other jaw-dropping editing discoveries. Oh, the difference five years makes. Now me wants to clip then me around the ear for the many transgressions that made it into the published MS. Let alone my editor, who should have known better!

So Olives has been revised, preparatory to a much-needed revision of the cover. Yes, yes, I know the cover's horrible. Watch this space. And I'm glad I did that revision. I enjoyed re-reading Olives. I loved the yarn and there's a lot in there I'm pretty pleased with - although there's also probably quite a lot in there I'd do differently if I started out on the book today. There's also now quite a lot I have done differently. Nothing massive, structural or drastic, but a lot of small improvements and corrected bad habits - most of which we covered in the editing part of the workshop!

But that's the wonder of self publishing. Nothing's graven in stone. The book's alive and not set like dead wood. I've resisted making major changes, but Olives is all the better - believe me - for having had its five-year wax polish and thorough buffing...

Friday 16 September 2016

Writing And Publishing Workshop Thingies

Sharjah-stamp1
Sharjah-stamp1 (Photo credit: Wikipedia)
It's been a while, I know. Holidays, work, more holidays. Stuff. Life's been busy.

I've been blogging for Sharjah. About time someone did.

I've been getting ready for  the Emirates Literature Foundation workshops starting tomorrow on how to write, edit, find a publisher or publish your own books. This has meant updating the PPTs I already have from doing these sessions before, adding new learnings and putting together a series of 'hands on' sessions as well. The sessions have sold out, which is always nice...

I'm quite busy with the ELF this last quarter of the year. On top of these workshops, I'll be doing a mentoring thing along with Mad Rachel Hamilton for NaNoWriMo and it looks like there'll be a standalone 'How to Self Publish' session in December as well. It's the UAE's Year of Reading and October is the 'Month of Reading', so there's loads going on.

I've also been quietly playing with some locally based POD solutions, which is still very much a WIP but looking mildly exciting.

The one thing I haven't been doing - to the relief of those dreading the marketing onslaught - is writing another book. There's no plan and I'm in no hurry. That's the nice thing about not having publishers and contracts breathing down your neck. Beirut and Olives are both popular free downloads over at Amazon and the other books have been trundling along nicely on the back of the freebies. You still have to put out a lot of freebies to sell a handful of books, mind.

So there. Consider yourself updated...

Friday 22 July 2016

How To Write, Edit And Publish Your Novel


I've done a number of workshops over the past few years which set out to help accelerate people's booky journeys by sharing with them some of the more useful things I have found out in my own sixteen years of writing, publishing and selling books. Mostly I have discovered things the hard way and the idea is just because I did, doesn't mean you have to.

Now I'm doing a new and expanded series together with the Emirates Literature Foundation, set to take place in their august and hallowed halls: four workshops which combine presentation-led talks with hands-on practical sessions where attendees can put some of the stuff we talk about into practice.


Starting Saturday 17th September, each five hour workshop breaks into two hours talk, an hour's lunchtime chatting and a two-hour practical session. They run through until 8th October.

In session one, we'll be looking at how to write a book, a big picture overview of why you'd even want to, what to expect, how to structure your story and some guidelines for writing. The second session will look at editing techniques as well as some practical guidance on things like characterisation, dialogue, scene-setting and all that good stuff. 

We'll give session three over to understanding publishing - what the industry looks like right now, what that means to you and how you go about pitching your book to agents, as well as understanding more about what traditional publishing means to you as an author. 

And then, last but by no means least, we'll be looking in session four at how self publishing works and how you can do it for yourself, including what platforms to use, formatting books and covers, uploading them and a look at promotion and marketing.

All in all these sessions are intended to give you everything you need to get started on making that book you always thought you had in you happen, working within a sensible and supportive environment together with a bunch of people going through exactly what you're going through. As I said, I've done a number of these workshops in the past and people have generally enjoyed them, there have been a minimum number of breakdowns or violent assaults and no requests for refunds, so people generally seem to enjoy them and find them useful. Or maybe they're just too embarrassed to complain...


If you have any questions, please do hit me up over at Twitter - @alexandermcnabb and if you haven't come across me or my books before (where HAVE you been hiding?) you can find out more over here.

Thursday 9 June 2016

Never Before In History Have So Many Readers Bought So Many Books From So Many Authors.

English: A Picture of a eBook Español: Foto de...
 (Photo credit: Wikipedia)
There have been a number of recent reports celebrating the ‘undeath’ of print, with a reported decline in the growth of ebooks and a growth in print books. It is, of course, total bunkum.

All of the figures breathlessly trotted out to a compliant and all too credulous media are based on sales of traditionally published books by large publishers. America has been wooed by figures from Nielsen which only cover books with ISBN numbers (omitting, therefore, every single book published straight to Kindle), while the UK has been assured that a sales decline among the big five publishers is representative of the market (when it most clearly is not).

It all rather reminds me of the knight who won’t stand aside in Monty Python’s Holy Grail. ‘Rubbish,’ he declaims after his arm’s hacked off, ‘’tis but a scratch.’

Now I, oddly enough, don’t actually care what format you prefer to read your books in. Whether you love the smell of printed books or believe the earth is flat, that’s fine by me. I don’t buy into this whole triumphalism of print over ‘e’. It’s all a bit like the Mac vs PC stuff: too much pointless partisanship. The consumer will, when the smoke blows away, dictate what format of content they prefer.

The greatest danger of all, to my mind, is that the book itself will decline. But the sight of traditional publishers, desperately bobbing about in the sea, clinging to the wooden spar of traditional print, warehouse, sale and return – the model that has sustained most of them through long, long careers - pricing ebooks at unreasonably high levels and then pointing to consumer reluctance to pay those prices as a sign that the format itself is broken, is more than I can bear.

Never before in history have so many readers bought so many books from so many authors. The truth of the quiet revolution taking place is that people who otherwise would never have got their books to market (me, for example) are now able to share their work with global audiences. There are thousands of people out there finding new readers and millions of readers finding new authors whose work they enjoy.

Don’t get me wrong – every lunatic who thinks they've written the best thing since War and Peace now escapes the qualitative filtering process, so there’s lots of rubbish out there, too. But I have never met anyone who could put their hand on their heart and say they haven’t ever bought a traditionally published book that was utter rubbish.

The processes have changed. The filters have changed. As with every aspect of the digital communications revolution, we are expected to take more responsibility for the content we consume and share. We are editors more than ever before, we are the filtration process. It’s not perfect, there’s plenty of room for evolution. But it’s still all very, well, punk and I love it for that.

Never before in history have so many readers bought so many books from so many authors. And almost half of them are independently published by authors or small presses - with the penetration of ebooks in this incredibly diverse and dynamic new market blossoming thanks to low price points that reward readers and, critically, reward authors just as well, if not better, than their 10% share of a printed book's cover price through a big publisher.

Decline. Pfft.

Friday 27 May 2016

Friday State Of Mind


"A Decent Bomber was an excellent story."

"I read and reviewed prior novels by Alexander McNabb (Shemlan, Olives, and Beirut). I enjoyed all of them, and recommend them to anyone who enjoys a good thriller. In my opinion, A Decent Bomber is the best yet."

"McNabb moves from the familiar ground of the Middle East to Ireland, and remnants of the Provisional IRA. Thoroughly enjoyed this book. A really pacey thriller with brilliant characters."

"Crime, political, conspiracy, action thriller, call it what you need to, this one is a page turner you do not want to miss."

"Thoroughly enjoyable."

"Enjoyably nasty canter through a familiar Troubles-based background."

Straight five stars on Amazon. Rave reviews. It's sold less than 200 copies.

Sometimes I think I'm missing something massive, shake my head and just move on...

Sunday 20 March 2016

'Olives - A Violent Romance' And Flirting With FREE



I've been playing around a bit with this here FREE thing and so Olives - A Violent Romance is now available across ALL ebook platforms as a free ebook. That's right - you can now download my first, acclaimed thriller novel for nothing. Nada. Sifr. It's all yours. Fill them boots.

While this is nice and easy to do with Smashwords (which populates iBooks, Kobo, Barnes & Noble and so on), Amazon doesn't support free books unless you've enrolled in KDP Select, which limits you to selling only on Amazon. So - this is a million dollar question for authors - how do I make my books free on Amazon for Kindle without enrolling them in KDP Select?

Here goes:

First you pop over to Amazon and set your royalty rate to 35%. This is important, because at the 70% royalty, you undertake to Amazon that you won't sell elsewhere at a different price. So when you start messing about with prices on other platforms, Amazon can (and has every right to) get a bit tetchy. At the 35% royalty, there are no such restrictions.

Now you set the price to zero in Smashwords and wait for that change to impact iBooks and the other stores served by the multi-publishing marvel. Amazon picks this change up and at its discretion will match its own price to that of iBooks, Kobo and Barnes & Noble. If Amazon's price crawlers don't pick it up after a few days, there's a little button against the book's page on Amazon that allows you to request a price match by providing a link to the competitive store where the other pricing (ie: free) is offered. Note it doesn't work if you provide a link to Smashwords. It has to be a retailer.

My first, silly, book Space is, and always has been, enrolled in KDP Select simply because I wanted to play around with the platform. KDP Select allows you up to five days' free promotion every three months but does have that terrible drawback of only letting you sell via Amazon. And only five days' free promotion isn't quite enough to really make an impact, in my humble opinion. Olives is now perma-free so I can provide a sampler to an increasingly skittish and wary book buying public. And if they like that, they can buy Beirut - An Explosive Thriller for $0.99 and Shemlan - A Deadly Tragedy for just $1.99!

Does 'free' work? Well, in the first 24 hours, I've shifted over 500 books. Will it win me readers, reviews, accolades and plaudits? We'll see. I'll let you know how it goes if you sign up for my occasional freebie, hints and stuff emailer... See what I did there?

Oh, by the way, A Decent Bomber and Birdkill will still cost you a reasonable $2.99. You ain't getting them for free...

PS: Amazon also picked up a momentary blip on Beirut's pricing as I was playing around and made THAT free too in the US, although not the UK. For some reason, downloads of Beirut have massively eclipsed Olives and it's now #2 in the Thrillers & Suspense, Espionage listing of the Kindle store. Which is nice...


Sunday 13 March 2016

That Was The LitFest That Was


I'm feeling slightly shell-shocked this morning. The weekend's whirl is over and I realised, probably massively belatedly but then I am a bear of remarkably little brain, from the moment I started the process of editing and formatting Birdkill, I was preparing for it.

I got roped into a panel on science fiction at the last minute, which was a little bit strange. One of the panellists decided we were all going to start with a reading which I thought odd, but I was feeling benign and generally happy go lucky and so went along with the scheme. There should be a law banning people who assert they 'read rather well' from ever reading their books to an audience.

The invitation to a science fiction panel came because of the mad eugenics, drugs and battlefield enhancement program that's at the heart of Birdkill. I thought of explaining that it's actually reflective of some real-life, modern-day programs run by people like DARPA but threw that up and just agreed to it. In all things bookish, I have a policy of never, ever saying 'no' to anything - something I have rarely had cause to regret, BTW.

It all went well enough, I suppose and we chatted happily about how Sci-Fi has sort of grown up and is no longer the guilty secret read it was when I was a kid, how writing 'near future' Sci-Fi is harder than space opera and other stuff. I was there more as a fan than anything, I suppose. I managed to get in a dig about how explorer of suburban dystopias JG Ballard would have loved writing a novel set in Arabian Ranches, which was all rather fun.

I went to Justin Marozzi's talk about Baghdad which was great. One of the perks of being a LitFest author is your wee badge gives you 'access all areas' and you can attend sessions without a ticket - something I always manage to make all too little use of. I had read Marozzi's history of Baghdad with fascination and similarly enjoyed his presentation. Of course he had to tell the Haroun Al Rashid story. Tsk Tsk.

The how to find your route to publication and onto shelves panel was an absolute hoot. Having in previous years found myself debating the role of traditional publishing vs self publishing with people like Luigi Bonomi (the world's nicest literary agent) and Orion's Kate Mills (an eminently sensible and most likeable lady), it was nice to finally encounter someone who represented the face of traditional publishing I felt I could really disagree with. Jonathan Lloyd is chairman of Curtis Brown, a very big London literary agency, and he was eventually provoked into aiming a sentence at me starting with 'With all due respect' - a phrase all English people know means 'I am about to be rude to you' and Jonathan didn't fail us, advising me that perhaps I might better spend my time learning how to write well instead of dancing around wasting it playing at book marketing.

I am very glad, in hindsight, that I noted the English preamble to discourtesy rather than trying to address the assumption behind it. I'd have come across as an angry and defensive person and I most certainly am neither of those (at least when it comes to writing and publishing my books!). I'm perfectly happy that traditional publishing should continue to strive to exist, as I am that they have clearly decided the things that interest me and how I tell my stories are not for them. Given that, the swipe rather back-fired. Mind, I don't think I'll be signed up by Curtis Brown any time soon...

Arrow's Selina Walker took perhaps a more benign view of the changing face of publishing and the opening up of the market to wider choice and it was clear that publishers and agents are no longer quite as aligned as they once were. Jonathan's assertion that agents were on the side of the author while publishers were in it for themselves drew a polite, measured but I felt slightly pained response.

This was the stuff though - I would describe the panel as lively and it must have been highly entertaining for the audience, which is what you're after really, isn't it?

But I had the most fun the next day, with the panel on crime I shared with Chris Carter and Sebastian Fitzek, both of whom write about serial killers, psychopaths and really, really bad people. I noted to the audience that I felt like something of a fraud - my bad guys are just bad, but they're pussies compared to Chris and Sebastian's bad guys. My bad guys steal ice creams from small kids, stuff like that. They won't rape you while they're sucking out your brains with a straw. Truth be told, my good guys are more of a worry...

We talked about research - meeting IRA members, serial killers and forensic surgeons; about inhabiting the grey area between good and evil; about creating empathy for horrible characters and how you handle putting yourself in the head of a killer. I did a lot of book plugging, for which I am truly contrite.

Both Chris and Sebastian are very nice guys who have some worrying stuff going on in their heads, but they're engaging and genial talkers who conjured a great deal of laughter from the audience. We wrapped up on the hour and it was clear both authors and audience would gladly have stayed another hour and more bouncing all these questions, ideas and experiences around.

We signed books afterwards and some people turned up to have me sign my books which is lucky because that doesn't usually happen and I was dreading getting sandwiched between two international best-sellers with my usual queue of three (mind you, they put me next to 'House of Cards' author Michael Dobbs the day before. As usual, a line disappearing into the horizon next to the yawning space left in front of me after I'd signed a few books. Le sigh.)

As usual, the LitFest team were glorious, wonderful, patient and kind. If there was a single hitch or hiccup, I certainly didn't spot it. Tens of thousands of people, 160 authors, hundreds of sessions, events, happenings, talks and signings. And it was all as seamless as a seamless thing.

So here we are. Facing a world without the Emirates Airline Festival of Literature - at least for another year. What AM I going to do?

Not write another book for a while, I can tell you...

Wednesday 9 March 2016

Twitter Ads, Book Sales And Promoting Birdkill


You know I've got a new book out, right?

Right.

I've been playing about a bit with analytics and Twitter ad campaigns. I'm a big fan of Twitter and thought it would be interesting to see what I could get up to in terms of promotions and generally try a couple of things out. I've run Google adwords campaigns in the past and was particularly interested to see how Twitter stacked up against Goog.

Twitter offers a pretty powerful set of dashboards allowing you to analyse your tweets, as well as run promotions to audiences you select. There are a number of ways of slicing and dicing this, by behaviours, interests or contextually based on actions. You can also target other people's followers, which is a bit 'Google' - at the same time mighty handy and also a little creepy.

Generally, book promotion tweets invite lower engagement rates unless they mark real milestones or events or contain some element of wit, news or opinion. Nobody would be surprised to know that 'buy my book' doesn't really cut it.

Timing is also... everything. First thing in the morning, elevenses and evening tweets tend to do better. And so do book tweets that follow a wider non-book tweet, typically an interesting content share.

I ran a campaign over the past weekend which targeted a range of key words, principally 'read' and 'book'. I limited it to the UAE, US and UK and ran it over two days with a total budget of $100. The campaign was based around two tweets and two 'cards', which are a graphical element with a link displayed. Here are those very cards:



Each card graphic is 800 x 320 pixels. So each ad gives you a call to action opportunity with a tweet, a graphic and a clickable link. It's quite a neat wee package. The above turned into the below when I'd finished with 'em:

 The above got $79.29 of my spend, generating 25,970 impressions and 126 clicks.


This one got just $20.71 of my spend, but generated 13,690 impressions and 35 clicks.

Both ads performed similarly, costing around $0.60 per click. So in total my two-day campaign generated 39,660 impressions and 163 clicks to my Amazon page.

What happened? I hear you asking. How many books did you sell over this period?

One.

And I can't even be sure that one came from Twitter, because Amazon doesn't offer the same sort of analytics to authors. It shouldn't really come as a surprise, it's pretty consistent with McNabb's Law of Clicks actually.

I'm running a second campaign now, which targets a number of local UAE handles connected to reading, literature and culture with a much wider selection of creatives. That's costing more per click but getting more clicks per impression. Generally, I found Twitter easier to get my head around and more diverse than Google, but to be honest I'm not really a dashboard kind of boy...

And I'm clearly just playing around here, but there's room to explore a great deal more, leveraging different routes to find, attract and convert readers. That all costs money, of course, and at $100 for one book sale, I can see the route to bankruptcy is not only paved with gold, but also quite comprehensively greased.

Are the messages wrong? The creatives goofy? The targeting atrocious? These are all subjective and yet the dashboards available mean you can refine these, testing what is working and what isn't, increasing your success rate with each iteration. What fascinates me is how 163 people clicked on a link to Amazon and didn't click on 'Buy now'.

Anyway, it's been interesting and I'll continue to play around with it all. I hope the above is useful to someone, somewhere. And if you have any comments, views or insights, you know where to find me: @alexandermcnabb...

Thursday 18 February 2016

And Now the Hard Part: Getting Your Book Into Print And Onto Shelves


That's the title of the publishing type panel session I'm sitting on at the Emirates Airline Festival of Literature 2016. The other gig I'm doing is also about acts of murder: I'm talking crime fiction with fellow criminal minds Christ Carter and Sebastian Fitzek.

I swear they just put me on these panels to cause trouble, but it keeps going wrong. I got put on one a few years ago with Luigi Bonomi only to find my plan of whacking him over the back of a head with a tyre lever washing up against the uncomfortable fact that he's one of the most pleasant, smiley people in publishing.

Similarly, last year I shared a stage with Orion supremo Kate Mills who turned out to be rather a love and not the mean old harridan I had psyched myself up to confront. We got on rather well, as it turns out, and agreed about a great deal more than we disagreed about.

When I started this here publishing journey, I was full of wide-eyed surety. I have posted before about the Dunning-Kruger effect and my long, slow realisation that publishing didn't want me. It used to make me angry, certainly self-publishing Olives - A Violent Romance was an act of fury triggered when my own agent couldn't be bothered to look at - let alone shop - the book.

But I've had so much fun since then, I don't really have that anger any more. Mainstream publishing doesn't want me and that's just fine: we can co-exist, ploughing our respective furrows in the rich soil that is the reading public. I'm a tad weary of promotion these days and really could use some help with marketing and getting 'reach' into markets outside the UAE, but I didn't even wait for my small test sample of agents to reject Birdkill before deciding to self-publish the book. I'm sort of done with the old cycle of submission and rejection. I have a life to lead.

For myself, I now believe that publishing doesn't want me because I don't sit comfortably topically. It's not about the quality of writing, characterisation and other technical stuff. It's because the things that interest me don't immediately scream 'mainstream appeal' - the Middle East, the grey areas of morality, bad guys you empathise with, good guys who are weak-minded, men dying of cancer and betrayal and retired IRA bombers don't top agents' lists of books just made to sell themselves. And yet I clearly have a readership - the sellout local book sales, rave reviews, feedback from book clubs and all the other good stuff that's been happening tell me that.

I think the million dollar question facing this panel is not really so much 'how do you get an agent and publisher', there have arguably been too many words thrown into the wind about those two topics for any of us to have anything more useful to say on the topic.

For me the question is more, 'What's the secret sauce? What makes book A a soaraway bestseller and book B a guaranteed dud?' Century and Arrow publisher Selina Walker, who gave us 50 Shades of Grey, and Jonathan Lloyd, who heads major agency Curtis Brown, should certainly have some answers. And our fellow panellist Sean Fay Wolf, whose Minecraft themed fan fiction got him picked up by Harper, has undoubtedly tasted of that elusive sauce.

The question is finding it and amplifying it. And that's where I think this panel will be so interesting. The publishers on the panel will either have cracked it or be foundering, as clueless as I as to how you do this thing in the atomised world of the Web and its Medusine long tails. Finding out which of the two states they inhabit are itself be a thing of great fascination.

I'm not setting out to misbehave this year. But I can promise you this panel will be nothing less than mesmerising and insightful. This based on the other panellists, clearly...



Tuesday 16 February 2016

How To Start Writing A Book

Pieter Claeszoon - Still Life with a Skull and...
 (Photo credit: Wikipedia)
I've posted in times past on how to write a book. I've posted about how to edit a book - and most certainly how to publish a book, as well as my own booky journey. And I've posted a lot about book marketing. I've probably posted about how to murder a publisher, too.

But I've never talked about how you actually start a book. You know, how you sort of decide you want to do it then knuckle down and actually get on with it. That moment when you realise, 'Here I am. I'm actually doing this. I'm writing a book!' is something else. But how do you, you know, get there?

And so @dollz87 on Twitter made a good point today. It's all very well talking about this here Emirates Airline Festival of Literature 2016 'How to get your book published' session wot I'm taking part in, but how DO you stop talking about writing a book and actually start writing a book?

For myself, I had a couple of false starts. I most certainly had not the faintest idea of what writing a book entails. It's probably lucky I didn't, because I'd probably have found something more destructive and less intelligent to do instead. My first book 'Space' started with me writing a scene set outside the Pompidou Centre in Paris. I had a character, René the Horse, in mind. I wrote about 1,500 words and then the file sat on my Toshiba T1600 (showing my age, but it was one flash puppy of a PC to own back in those days) for years as it rotted in my brother in law's attic. It's still there, for all I know...

When I eventually decided to write a book, I sort of had René in mind, but I had to get from the start of a book over to him in Paris. I dreamed up the idea of an auto-manifesting chicken and started writing...

The chicken appeared on the kitchen worktop with a percussive ‘pop’, interrupting Ben Jonson’s rummage in the fridge for something to eat before afternoon surgery. There was little on offer: stale bread, no butter and a pot of slightly mouldy jam. Scanning the kitchen for the source of the noise, Ben found himself looking at a particularly magnificent roasted chicken on a ceramic dish. It was occupying a space that had previously contained neither chicken nor dish.
A soft hissing sound fizzled into silence. The chicken was plump, still warm and its rich, savoury fragrance filled the air. Ben’s mouth pricked with saliva. He’d eaten nothing since yesterday lunchtime and now he was looking at a glistening, freshly roasted chicken. 
Licking his lips, partly from animal lust and partly from apprehension, Ben scanned the room. Just a kitchen. He looked up. Just a kitchen ceiling. 
The disconnect overwhelmed Ben’s response to sudden bounty. He felt like a laboratory mouse: If you press this button, food appears. His mind raced, grasping for explanations like a lunatic reaching for butterflies. This was wrong. The chicken had failed to follow due process. Chickens are born in hatcheries, raised in farms. De-beaked, plucked, dipped, shocked, slashed, racked, packed and stacked, bagged, bought, stored, stuffed, cooked and scoffed. They know their place, do chickens: they’re food. Except he hadn’t bought this chicken, and he hadn’t cooked this chicken. This was new chicken. Inexplicable chicken. Chicken á la quiz. He reached across to the oven and opened the door. It was cold.

And so I was away. 100,000 words later, I leaned back with a sigh of satisfaction and decided I deserved a Martini. Space was written and I could now unleash my genius on literary London. The rest, as they say, was pants.

But how do you START? I've got news for you. It's really easy. Here's my $1mn super secret writer's tip: just start. Get it down on paper, at least the first few pages. Start writing. Now begin to think about what it is you're building here. Ideally, sketch out the big idea and then break it down into chapters, building your big idea in an outline. Don't stop writing while you're doing this, keep the momentum going. Don't put off writing to do planning, but write as you plan. The further ahead you plan, the better, but don't stop writing, whatever you do.

Start by writing down your opening scene. Don't sweat this too much, it'll likely never make it to the final cut, but make a start. Finish whatever you write in that first session and have a think about where you want to take it next. Start again with the next session and read over what you wrote before, then take up the quill again and write more. Repeat.

Scope out a 'writing time' for yourself. For me, it's first thing in the morning before the office wakens (I spend half an hour thinking in the car and then an hour writing. I'll write in the evenings as well when I can. Morning me leaves notes for evening me. I write on Fridays, too. I'm married to a teacher, so she spends Fridays planning. We're happy enough, both beavering away in our study.). You're looking at giving yourself a daily 1,000 words to write. You don't have to DO this, but have it as a target. 400 well written and considered words that resolve a problem are better than 1,000 sketchy ones that leave you with a problem later on, believe me. But if you end the week 7,000 words to the wise, give yourself a massive pat on the back.

Don't tweet, don't let yourself get distracted. Switch the Internet off. Just concentrate on that story, the big picture one, the scenes you're building and the story you want to tell. Think about things when you're not writing, dream up characters and their backgrounds, their stories and their lives. Steal quirks from people. Keep writing. Every day. Even a few words. Keep writing. Keep writing.

And you'll do it. Trust me, you'll do it. Don't bother with NaNoWriMo type deadlines, that's a sure-fire route to a rubbish book and a huge editing job (an editor friend dreads the end of NaNoWriMo because he knows what sort of MSs are going to start dropping on him). Stick to your 1,000 words a day as best you can and just plug away at it.

Believe me. The second you've started, you're on the way to finishing. By the fourth or fifth second you're committed. A couple of minutes in, you're carving your way to success. A few days in and you're a writer, writing. Don't worry too much about all that show don't tell sort of stuff (maybe have a read of this here handy post), or even worrying about POV and other writing techniques for now (there's time for that later), but focus on telling your story.

Once you've given those first few days to it, you're on the way to redemption. It's just like giving up smoking, but in reverse. And that's how I did it: I gave up smoking and my novel became my new obsession.

Just remember the golden rule: start now. Seriously. Right now. Close this window and open Word, take a deep breath and just write something. There. You've started. You can worry about the rest later. If you need a shoulder to cry on, it's @alexandermcnabb. But NOT in your writing time, hear me?

Good luck!


Saturday 13 February 2016

Smash It Up

Smash the Control Machine
(Photo credit: Wikipedia)
For the first time in my book writing career, I have been censored. And it's not by who you'd think it would be.

Birdkill is now available on all platforms, both ebook and paperback. That's Amazon, Barnes & Noble, Kobo, iBooks and all major ebook retailers. From 1 March 2016 the paperback will be in stock at WH Smith in the United Arab Emirates and available on order from any bookshop in the world by quoting ISBN 978-1523986736.

I use a 'multi-publishing platform' called Smashwords to manage the distribution of the ePub book, which avoids having to deal directly with B&N, Apple, Kobo and all the others. Smashwords has always been core to my distribution, offering as it does an alternative to Amazon which, although I am broadly in favour, does tend towards the Evil Empire a tad too much to make one want to wholeheartedly endorse it as a sole platform.

Imagine, then, my horror when Smashwords came back and informed me last night Birdkill had failed its review process. What was the book's cardinal sin? That it makes mention of the Kindle and other publishing platforms. This makes Smashwords' partners 'uncomfortable', apparently. So in order to pass Smashwords' review process, I had to remove the text at the end that tells readers where they can buy my books.

The wicked words in question:

Please do not link or refer to any other digital download source other than Smashwords. Our retail partners don't want to see links to Amazon, Barnes & Noble, or mention of the Kindle or Nook.

But hang on a second. That's the content of my book. It's my right to publish what the hell I want, isn't it? Surely that's what all this free speech gobbledegook is about? Who cares what their partners are comfortable with or do or don't 'want to see' or 'mention'? It's a fact the book's available on Kindle and Nook. So you're masking the truth here. It's commercial censorship.

You're insisting I don't mention your rivals in my content. What if I want to have one of my characters enjoying reading a novel on their Kindle? Or having fun shopping on Amazon.com?

Amazon, for all its Dark Empire status, has never for any reason whatsoever asked me to amend the content of one of my books.

The UAE's National Media Council (An 'Islamic' Middle Eastern Arab government 'censoring' my books before they can be printed here in the UAE) has never - despite the books containing plenty of content you'd think they'd find uncomfortable to say the least - asked me to amend the content of one of my books. They have never removed or requested I remove one F, C, drugs or prostitution reference. And the books are liberally laced with those.

It took US 'home of free speech' publishing platform Smashwords - ironically the platform I use to assert my freedom of choice - to insist I amend the content of one of my books. To censor me.

It's an apparently small thing and yet at the same time it's a HUGE thing. And - I would submit - it's not a good thing at all.

Footnote: Just for clarity, we're not talking links here. The offending text in the book was:

Available from Amazon on Kindle and in paperback from Amazon, Book Depository or from your local bookstore on order quoting the book’s ISBN.


Also available as an ebook from iBooks, Barnes & Noble, Kobo and other fine online retailers.

And if you can find the line in Smashwords' TOS that says you can't say Amazon, Barnes & Noble, Kindle or Nook in your book's end matter, please do put me right. Because I can't...

Friday 12 February 2016

A New Book Is Born


So the order's gone in to Createspace for WH Smith's stock of Birdkill (as well as my other books) to sell at the Emirates Airline Festival of Literature 2016, where said book will debut/launch. It's up on Amazon for pre-order and I'm formatting the Kindle ebook today so the file will be ready to go 'live' then. Smashwords, too, with the ePub (which will populate iBooks, Kobo et al).

Five books. Wow.

I'll be doing pretty minimal book promotion, less even than A Decent Bomber got, which resulted in its enormous complement of one review on Amazon. I don't really care greatly, to be honest. I'll have to buck up my ideas by the time we get to the LitFest, won't I?

In the meantime, here's some stuff about the new book scraped from my lovely website.

Robyn closed her eyes and steadied herself as the spinning sensation faded. The rain pattered on the window and she tried to cast her mind back to the yawning lacuna in her past, as she did every night when she found herself with nothing to distract her. Peel away the onion skins, reach into the blackness. As always, it skittered away, elusive just beyond her grasp. Frustrating, shapeless things evaded her; try as she might, they wouldn’t come back. 

What's Birdkill about? 
It's about a woman called Robyn Shaw who takes a job teaching at a school for especially gifted children after she's been through a trauma in Lebanon. She's not sure what happened to her, because her mind's shut the incident down and nobody's very keen to tell her very much about it. Shipped back to London, Robyn goes through counselling, where she meets Mariam Shadid, who becomes her best friend. Mariam's originally Lebanese herself, a journalist based in London.

Robyn's very fragile and her world starts to unravel when she meets a group of children playing in the woods by the school buildings. One of them is calling birds from the air and twisting their necks. He sees her and calls her to him, she knows to the same fate. Her battle for sanity against the boy, who is a student at the school, is also a battle against her past and its suppressed memories. Mariam goes in search of answers before Robyn is pitched over the edge into madness.

It sounds more 'psychological' than the guns and bombs of Beirut or, say, A Decent Bomber... 
It is, very much so. Quite a lot of the writing I get up to is inspired by dreams and Birdkill was the result of a particularly vivid dream which I noted down in the form of a short story, written sometime in the last 1980s. It sat in a file since then, a few sheets of stapled-together paper I'd sent to Sarah back when she lived in Sharjah and I lived in Northampton and we used to write to each other.

I found it again when I'd finished A Decent Bomber and suddenly the book was there, wriggling in my hands like a live thing. I wrote Birdkill in six weeks. A Decent Bomber had taken me two years and Birdkill was a sort of massive sigh of relief.

Sister Mary craned forward to pinpoint the whump of rotors. The helicopter dropped from the mountains to skim the city rooftops like a fat, mottled fly. It rocked to a landing on the roof of the far wing of the hospital. Men ran doubled up under the still-whirring blades to wrench open doors. 

There's that link back to Lebanon again. I thought you'd been told to get out of the Middle East? 
Yes, but then I've given up trying to please those people. Lebanon, Zahlé in particular, just sort of shouldered its way into the book and I let it. Of the many wonders you'll find in Zahlé, the Chateau Ksara is probably the most international. It's Robyn's memories of Zahlé and her time in a school there that are repressed, so you could argue that it's all a metaphorical reference to that 'get out of the Middle East' thing. The Middle East isn't letting me go without a struggle. The book's actually set somewhere in England, although it's never quite specified where the school, the Hamilton Institute, is based.

The Audi TT held tight to the tarmac and Robyn revelled in the car’s electric surge around the corner as she pressed it. The road was wet, russet clouds of leaves thrown up by her passing. She flew to her new beginning, her mind having shut out much of her recent past. 

There's quite a lot of Ksara in there. And a lot of Audi TT, too. 
Yes, proof reader Katie Stine gave me a hard time over that, but I let the book have its rope and it wanted Robyn to be car-mad and love her Audi TT. And so it was. The first scene in the book to pop into my head beyond the kids in the woods and sparrows was an Audi TT driving through the dark to a new beginning. And so we have it. Have you tasted Ksara? It needs no excuses for being in the book. Wonderful stuff. I'm particularly fond of the rosé.

There's a theme of suppression and repression in the book...
Robyn's memories and the incident that led to her amnesia being hushed up are sort of key to it all. And Robyn's safe as long as her amnesia continues, while Mariam's efforts to find out what happened to her friend are well-intended but ultimately threaten Robyn's destruction. There's a lovely line in an early Wire song, Marooned: "An unwilling sailor adrift from Arctic waters, as the water gets warmer, my iceberg gets smaller."

The dream was still rotten in Robyn’s head when she surfaced to the wan light and the peeping of her cheap little Ikea alarm clock. She hadn’t pulled the curtain and was rewarded with a view of relentless cloud. She was warm, but her hand struck out from under the duvet and found cool air. She’d have to suss out how the heating worked. Her grasping fingers touched plastic and she batted at the thing. The clock skittered across the bedside table and crashed to the floor still chirping. 

Robyn's dreams leave her waking up with them 'still rotten in her head'. Is that your dream experience? 
No, just as much as Paul Stokes in Olives isn't me, either. I enjoy my dreams in the main - they lead to scenes, ideas and whole books. Robyn's dreams of the Void drain her. The threat of Martin's abilities, however real they are, is that they could unlock the Void and Robyn comes to fear that more than anything else. There are hints of schizophrenia in there, aspects of troubled sexuality breaking through. You'd probably have DM Thomas' The White Hotel to thank for that.

So what's next? 
I have not, in a perfectly cheery way, got the faintest clue. I'm in no hurry. I'm sure I'll dream something up...

Wednesday 27 January 2016

Not Posting


Wow. I'm mad busy with the day job like you wouldn't believe and yet I've got a Birdkill to edit in time to get copies over here for the Emirates Airline Festival of Literature on 1 March which might seem like a lifetime away but is, in fact, just over a month. When you're printing books with Createspace and shipping 'em, a month isn't very long. When you have to finish proofreading the book then format it for print, upload it - review and approve the page layout and then order a run of copies, a month is nothing.

And even this post is coming at the expense of editing time.

WH Smith has yet to place their order, which is the only thing stopping me from going mental right now. I'm trying to get the thing ready by the time they do. I'm doing school visits and the like, but right now I've got a work deadline that's massiver than massive Mick McMassive.

I can tell you that Birdkill's a huge departure in some ways, a logical development in others. I can tell you it's got me grinning from ear to ear. I can tell you at least one reader from the LitFest found the book left her feeling violated, which is pretty high praise, as it happens.

Editing it, with this pressure on, is probably the hardest thing I've ever undertaken in my great booky journey. Birdkill was written in six weeks in a huge pressure relief surge after the two years it took to squeeze out A Decent Bomber, and yet it's right. This edit's just a nit-picking exercise, yet I have to do it well which means giving it time, effort and focus.

Tempus bloody fugit, I can tell you...


Saturday 14 November 2015

The Expat Woman Festive Fair Live Blog

Chitty Chitty Bang Bang
 (Photo credit: Wikipedia)
Selling books at the ExpatWoman Festive Family Fair along with winsome authorettes Rachel Hamilton and Annabel Kantaria today. Signing them, too, because people like their books signed. I've never been able to work out why, but always perfectly happy to comply!!!

I'm live blogging the day. Well, why not?

08.30
Coffee. Decided to sell my small stock of shop soiled Olives first editions, so have knocked up a quick sign to that effect. Running late now. Microsoft hates me. Light clothes, expecting a hot day. Shouldn't really be posting this, tempus fugits. Books are heavy.

10.00
We're set up. Things are looking good. Hot, but good. Classical music, polo club. It's all rather a posh way to sell books. Hamilton is already causing trouble and having fights with Annabel. We've got two tables to fill with books and the girls are embarking on spirited land grabs on each others' space. Hamilton has brought a cuddly Santa in a cynical bid to capitalise on Yuletide good feeling. People have started circulating. We're off!

2.03
It's busy here! We've been happily flogging books. Gotta go, someone's looking at me covers!

2.45
Hamilton is, as usual, shifting great tottering piles of books in the direction of small children with glazed over eyes who push money at her in their thousands. Grinning, cackling and bouncing around like a madly animated marionette, she's pushing money into her Tardis-like cash tin faster than the mint can mint it. It's awful to watch. I hate her.

3.05
It's calmed down generally. Beirut's been selling well, A Decent Bomber has flown, which is nice. Annabel and Hamilton are cramming chips into their faces. Annabel has been steadily selling, wondering why she's here flogging books  and not her publisher. People ask funny questions. A small boy wanted to know how many words are in my books. He was wonderfully wide-eyed at the answers. The crowd tends to ebb and flow and quiet periods suddenly become quite manic. I love the sound of books being sold. I wish I had a 'kerching' sound on my wee cash box.

4.00
Consensus. The people are no longer buying. Time to pack up and slink off. Hamilton has a skateboard on a rope to use as a trolley. The day ends with her walking her books off to the car.

Annabel and I have agreed the psychological effect of small children stopping, going all glazed-looking and then being drawn inexorably to colourful books about poo and brains will now be called 'The Hamilton Effect'.

At one point Hamilton wandered off to have a look around the other stalls and a small child popped up and started looking at her books. I swear to God, she came from nowhere, just appeared and embraced the child, leaching it of its money. She reminded us of the child snatcher from Chitty Chitty Bang Bang.

The live blog thing didn't really work. Every time I whipped out the laptop, someone pitched up and started looking at my books and I had to cut and go sell a book.

A nice day, in all. It amazes me how hard you have to work to sell a book sometimes. And how much selling work the blurb on the back does...

Sunday 1 November 2015

Book Marketing And McNabb's Theory Of Multitouch

Bookshop in Much Wenlock, UK
(Photo credit: Wikipedia)
I clearly want to tell the world about A Decent Bomber. This is perfectly natural, it's my latest book and took two years to write, in all. It's taken a lot to get it 'right'. A little shouting from the rooftops is therefore perfectly in order.

I would dearly like people to buy it, read it and - ideally - enjoy it. And then I would like them to pester their friends to buy it, read it and enjoy it. By repeating this process, a number of happy people will, in turn, make me happy. It's a virtuous cycle.

There is, however, a large, green-skinned and particularly gnarly troll-thing in the way. Book Marketing.

How do you get people to buy books? It's a problem I don't have a single, elegant solution to. This has surprised me a little, because marketing and communications are very much a part of the day job, so you'd have thought I'd have some clue. And I don't. Any more than publishing companies do. And, believe me, they're pretty much utterly clueless. It used to be nice and easy, but their world has changed. The seasonal catalogues and sales reps thing is no longer the force it once was. I'd shed a tear for 'em, but you know how it is...

Over the years, I have come to realise that books aren't sold with a single 'touch'. Rarely do we see a review of a book and go 'Gosh, I really must have that book right now!' In fact, I can trace the immediate results of reviews reflected directly in my Amazon sales the day they 'break' and I can assure you positive reviews in national media or on popular book review websites result in not one direct book sale. Dittoes for interviews. As for 'book blog tours' I shudder at the very thought of the device, let alone would I consider undertaking one. Like promoting books on writer's sites, it's the blind screaming at the blind.

So all is lost, then? Well, not quite. It's not that reviews are useless per se. They're part of the wider picture. A reader sees a good review, then hears about that same book from a friend, gets caught by another mention of the book and then, ideally, either is persuaded to click on a link or views the book in a physical location. That could be a bookshop or another book-buying opportunity such as an author event - a signing or some such. I have come to believe that three to five 'touches' are needed, ideally one having some form of call to action, before a book sale takes place. I have often said, the last 'touch' should ideally be from me in your ear as you're standing in a bookshop wondering what to do next.

This is not easy to accomplish. Believe me, I've thought about ways you could do it and, reluctantly, drawn a blank. A halfway house would be ensuring that I 'feed' that positive review back into my marketing channels. What you may find depressing is that if you are in any way connected with me, you have just become a 'marketing channel'. So if I haven't stolen your runaway nasal hair or braying laugh to use in one of my characters, I've abused you at the marketing end of the process. One way or another, if you know me, I'm going to use you. And the fact I have not lost one wink of sleep over this tells you what an irredeemable shit this whole book writing thing has made me become.

So, existentialist angst apart, how do you scream 'buy my book!' at someone five times without them punching you?

That's the million dollar question. Clearly, I've been following a 'content strategy' in building awareness of A Decent Bomber. I've done this to a degree with all four books, although Olives got far more attention, including a 'blog of the book'. While this was enormously time consuming, it did have an impact on overall awareness and therefore a smaller but discernible impact on sales. The amount of effort invested vs returns in terms of sales was ridiculous, one aspect of occupying a small market where scale doesn't really count. And McNabb's Law of Clicks applies, depressingly.

So we have reviews out with reviewers (the first one's already in, in fact: "The plot is complex. You must pay attention. You will reap a lot of enjoyment if you do. This is a great story... I thoroughly enjoyed this book. Most readers will jump on the thrill train and get the ride of their lives. In this genre, who could ask for anything more?") and posts about the book and its 'book hooks' (Bombs, the IRA, things Irish, new terror vs old terror. That kind of thing) have been appearing here on the blog. Occasional reminders have gone out to the mailing list and we're building up towards launch. Blog posts get pimped across to Facebook and Google+, Twitter is, as always, a great link-pointing machine.

We are, in short, ticking all the boxes, using a content-led approach to gain your permission to witter at you and wear you down until you resignedly pop off to Amazon and click on that A Decent Bomber pre-order link. Once that pre-order date is past, the book has to generate buzz and recommendation from people - it has, in short, to stand on its own two feet.

What amazes me, to be honest, is how I've found the energy to do all this again. It's Sisyphean, it really is. But found it I have and as a consequence you, you poor thing, are being subjected to new levels of outrageous book pluggery...

From The Dungeons

Book Marketing And McNabb's Theory Of Multitouch

(Photo credit: Wikipedia ) I clearly want to tell the world about A Decent Bomber . This is perfectly natural, it's my latest...